For CMB Store, a marketing campaign meant more than simply offering customers a voucher. Behind a seemingly simple flow — filling out a form and receiving an SMS voucher — there were complex requirements related to data protection, fraud prevention, in-store validation, and centralized campaign management.
The main challenge was to build a solution that remained extremely easy to use for end customers, while being robust enough to handle a high volume of submissions and fully comply with legal and operational requirements. The result was CMBStore, a digital platform designed specifically to manage voucher-based marketing campaigns.
From the customer’s perspective, the experience is smooth and intuitive. Users complete a short registration form, give their consent for data processing, and instantly receive their voucher via SMS. The system automatically detects duplicate submissions based on phone number or email address. Instead of issuing multiple vouchers, the platform simply resends the original one, preventing abuse without creating frustration and preserving a positive brand experience.
Compliance and data traceability were critical for CMB Store. The platform records explicit GDPR consent and stores relevant technical details such as IP address and user-agent, directly linked to each submission and voucher. This creates a complete audit trail, offering legal security and transparency whenever needed.
Voucher delivery is handled through a direct integration with a local SMS provider. Every SMS is logged and monitored, including delivery status and provider responses. This allows the team to quickly identify and resolve any issues, reducing support costs and operational overhead.
In-store voucher validation is equally straightforward. Cashiers access a secure interface where they can instantly check voucher status and mark codes as used. Each validation is automatically recorded, providing full visibility into how the campaign performs across physical locations and eliminating human error at checkout.
For internal teams, campaign management takes place in a modern administrative dashboard that offers full visibility over submissions, vouchers, users, and SMS activity. The platform was built with extensibility in mind, allowing new features and campaign rules to be added quickly and efficiently.
Regional adaptability was another key requirement. The campaign targets areas with both Romanian- and Hungarian-speaking audiences, and CMBStore provides full multilingual support, including localized legal content and messaging. This flexibility enables rapid regional expansion without costly redevelopment.
The final result is more than a voucher application. CMBStore is a mature digital platform that connects marketing, in-store operations, and legal compliance into a single, coherent system. What started as a promotional campaign evolved into a scalable, production-ready solution designed for growth.
